SATORP Brand Hub
Your centralized source for SATORP’s visual identity, voice, and brand consistency.
Your centralized source for SATORP’s visual identity, voice, and brand consistency.
The SATORP Brand Hub is designed to guide all internal and external communications, ensuring alignment with our identity, values, and tone across every touchpoint. The official company name is Saudi Aramco Total Refining and Petrochemical Company, derived from both shareholders’ names — Saudi Aramco and TotalEnergies — and it reflects our core business in refining and petrochemicals.SATORP is the official abbreviation and the promotional name of the company used across communication platforms.
The SATORP logo is the cornerstone of our visual identity. To protect its integrity, please use only the approved versions and follow the usage guidelines strictly. The logo’s shape represents harmony and balance between industry and the environment, illustrated by the blue and green flare. It consists of overlapping waves using gradients in four blue tones and three green tones, symbolizing the integration of both shareholder identities — Saudi Aramco and TotalEnergies — through the use of their core brand colors.
Satorp-BrandGuidelines(November).pdf
SATORP’s brand elements are designed to create visual harmony, enhance readability, and communicate clearly across all platforms. Access the tools you need to stay aligned.
Maintaining visual consistency through defined brand colors that represent trust, energy, and innovation.
Clarity and professionalism through approved fonts in both Arabic and English to ensure brand voice.
Explore how all graphical elements in our branding initiate from the tip of each Arabic letter in our logo. This unique approach ensures a consistent and distinctive visual identity, using these starting points to create a recognizable style across all our communications